2012 Conference


Part of Games Beyond Entertainment Week

The 8th Annual Games for Health Conference is gearing up! On June 12-14 join hundreds of game developers, health professionals, and leading researchers to discover, brainstorm, and debate how videogame and videogames technologies can work to improve health & healthcare.


Constance Steinkuehler Squire

Constance Steinkuehler Squire, senior policy analyst for the White House Office of Science and Technology Policy, will discuss the opportunities for videogames to address national challenges, including those in health, health care, and biotechnology.

Bill Crounse, MD

Bill Crounse, MD, senior director of worldwide health for Microsoft, will present “Connecting & Kinecting Health and Health Care,” which will explore how Microsoft and its partners are merging its information and game technologies to create global solutions for personal health and professional health care.

Jane McGonigal
Jane McGonigalNew York Times bestselling author and co-founder of SuperBetter Labs, will highlight the design and release of SuperBetter, a game-based social application designed to help people boost personal resilience and lead healthier, longer, and more positive lives.

Jay Walker
Jay Walker, curator and chairman of TEDMED, a global community of people who passionately believe that the future of health and medicine is here, will provide the end-of-conference special guest keynote: “Gaming the System”.

Games for Health Conference Structure

The 8th Games for Health Conference is comprised of three-days of events. The overall conference is the anchor event of our multi-event Games Beyond Entertainment Week.

The core Games for Health Conference. Featuring two days of talks, more than 400 attendees and 40 sessions provided by an international array of over 60 speakers cutting across a wide range of activities in health and health care. Topics include active gaming, rehab & physical therapy, disease management, health behavior change, bio-feedback, epidemiology, training, cognitive exercise, nutrition and health education.

Games for Health features three co-located pre-conference events:

Ludica Medica II: Medical Modeling, Simulation, Learning & Training with Videogames & Videogame Technologies
Tuesday, June 12, 2012

The conference’s playful title serves to emphasize its focus on a number of specific overlaps and specialized contributions videogames, their associated technologies, and the videogame industry can make in the larger fields of medical modeling, simulation, learning & training.

Ludica Medica is complimentary to the larger medical VR or simulation events by limiting its focus on efforts that tie-back to the field of videogames and the potential comparative advantages those ties can bring including lower costs, ease-of-use, new forms of learning, and ability to reach new and large audience.

Topics covered at Ludica Medica will feature a combination of game-specific talks, and talks relevant areas where games overlap with more traditional technologies in the medical learning & training fields. This includes:

– Advancement of game engines to improve their ability to depict health related systems, biology, and virtual patients.

– Conversion of off-the-shelf game technologies including software, hardware, and controllers for use in medical modeling & simulation.

– Development of next-generation AI systems to improve key component technologies such as realistic patient interviews.

– Innovative game design practices that create new forms of learning and education.

– Case studies of games used in training and education programs.

– Specialized medical and biological models and visualizations that can be plugged into new games for training & education.

– Studies helping identify coefficients and efficacies between game-based motor and cognitive skills and medical performance.

Areas of user focus will include medical professionals, including doctors, nurses, medics/EMTs, lab technicians, pharmacists, and other related fields. The conference also will feature discussions about student education (from early education health programs, high-school biology, and professional degree programs) and patient education programs designed to improve their skills and knowledge.

Enabled Play: The 4th Annual Games Accessibility Day
Tuesday June 12, 2012

Making all games accessible to people with lifelong or temporary physical and/or cognitive disabilities is an important need for the videogame field in general. At the same time the ability to use games to directly help people with disabilities is an important output of the games for health field. Much of the research and development activity in the general field of games accessibility has important crossover benefits to the health field. Enabled Play is an entire event devoted to talks, networking, and demos dedicated to making all games more accessible, and helping people with disabilities play their way to better health and wellness.

Out & About: 3rd Annual Mobile Serious Games Conference
Building on our successful first-run event of last year Out & About is the only day devoted to the opportunities for serious games in the mobile, handheld, and sensor-based gaming spaces. One entire track will be devoted to health related applications. For more information please visit: http://www.seriousgamesfestival.com/ooa/index.html


Games Beyond Entertainment Week

Games for Health is now part of an entire week of events dedicated to the utilization of games beyond personal entertainment. A series of one and two-day conferences designed to explore serious game and emerging market opportunities for videogames and videogame technologies Games Beyond Entertainment Week features a number of unique events including the 8th Annual Games for Health Conference,/

Games Beyond Entertainment Week is focused on networking, promotion, business development, and knowledge sharing of interest to both the videogame industry and the multitude of sectors using or investing in videogames to further their specific organizational missions. To learn more about Games Beyond Entertainment Week 2011 and its complete menu of events please visit: http://www.gamesbeyondentertainment.com

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