Games for Global Health Pre-Conference June 26, 2013

On June 26, 2013, as part of the 9th Annual Games for Health Conference we are hosting the first ever Games for Global Health Conference. This Games for Health pre-conference event will focus on the highly emergent opportunities and activities using games to address global health challenges. It is a day to explore the promise of games as they pervade every corner of the globe.

Registration for this event is now open! To attend this event register for any ticket that includes our Emerging Markets and Communities Day.

Three aspects of global health discussion relevant to games will be explored:

  • New opportunities to improve health and health care in emerging-economy countries
  • Global responses and awareness of acute health issues (e.g., malaria, HIV, water, food security, early childhood development) in regions where much-needed work remains
  • Coordinated health issues such as flu that require a universally global response by every country regardless of its individual capacity

Sessions at the event will…

  1. Review work done to date and discuss what it offers to inform the next wave of efforts
  2. Understand what platforms and use patterns are taking form that are different from the patterns in more developed regions of the world
  3. Discuss what sort of games for health approaches and targets might offer the best opportunity to match promise with reality

Scheduled Sessions

Our schedule is a mix of talks about example projects, and group discussions about overall topics in the field.

[Read more...]

Ludica Medica III: Games for Health Pre-Conference Sessions

In 2011 we took our single track on the use of games and game technologies for medical modeling, simulation and training and organized it into a pre-conference event we call Ludica Medica. The goal of Ludica Medica is to provide a single day experience where organizations and individuals building tools for patients and providers for purposes of medical and health education can gather and share ideas, best practices, and opinions about how games specifically offer opportunities that go beyond conventional simulation and elearning systems.

Our 3rd Annual event is the most diverse set of projects and organizations to date spanning a large gamut of activity from basic games & gamification techniques to full-blast 3D simulators that use desktop gaming technologies and input systems.

If you wish to attend this event you can visit our registration system and purchase any pass that grants you access to our Communities and Emerging Markets Day events on Tuesday, June 26.

A Serious Game for Learning Medical Team Communication Skills

Teamwork training in healthcare ideally requires collaborative practice in a risk free environment but is difficult to schedule and coordinate effectively for the multitude of disciplines involved. To train and assess future doctors and nurses, we developed a serious game; On Call. On Call is designed to teach communication skills on a social platform where cooperation is rewarded.

This presentation provides an overview of the project, and the game, and discusses how it evaluates player behavior.

[Read more...]

Sessions for Games for Health 2013

Many more sessions are coming, but here is the first draft of content we’re going to have at this year’s Games for Health Conference including our first announced keynote!

Stay tuned for more announcements and additional information over the next two weeks as we finalize all three days of Games for Health 2013.

First Announced Keynote!

How A Mobile Game (and Zombies!) got 500,000 People Running for Their Lives!

Six to Start and author, Naomi Alderman, combined the emotional power of world-class storytelling with next-generation media to make unforgettable games and experiences. Their award-winning online and mobile games help market and promote new products and shows, and our original transmedia and alternate reality games engage millions of people in new ways.

Arguably the best mobile exergame to date Zombies, Run! has sold over 400,000 copies to date and has seen fans of the game from around the world use it as key part of their outdoor and indoor exercise routine.

Zombies, Run! works anywhere and at any speed. The game immerses you in an action-packed game and story mixed with your own music, whether you’re jogging in a park, running along a trail, walking to work, or even running on treadmills.And if you want a serious workout, turn on thrilling zombie chases that force you to speed up to escape the hordes!

This Keynote presentation by members of Six To Start’s Zombies, Run! team will delve into the inside story of the game’s development. From its successful Kickstarter debut, to its current bestselling status on leading mobile platforms you’ll get it all — with zombies included.

Over 40 additional sessions are also now posted online including…

Games for Autism: Therapy and Diagnosis

This session combines two talks orientated around opportunities with games for children with Autism Spectrum Disorder.

Talk 1: Access Granted: Exploring Video Games as a Therapeutic Tool for Children with Autism

Autism spectrum disorder (ASD) is a neurodevelopmental disorder affecting approximately 1 in 88 individuals in the United States. General characteristics of ASD include deficits in verbal and nonverbal communication, social interaction, and restricted and repetitive behaviors and interests. Regardless of ASD symptoms, research indicates that individuals with this disorder prefer to engage with activities they find interesting and motivating.

During this talk research and findings will be presented developed by exploring both how and why individuals with ASD choose and interact with technology, especially popular media such as video games and the perceptions of their parents about games and related technologies. Attendees to this session will gain insight on how, and why games might be effective for children with Autism and the best paths to successfully addressing Autism populations with games.

Talk 2: Assessing Play: Using Games To Diagnose Autism

This talk looks at how a game-based solution of interactive social challenges can help to possibly replace or augment existing clinical methods for childhood diagnosis of Autism with a game-based solution.

The psychological and psychiatric clinicians have been the driving force behind our game because they are frustrated by the lack of ecological validity in the most widely used interview-based methodologies. Time and again, parents doubt that the answers children provided when presented with oral descriptions of social situations are accurately representative of what they have seen those children do in similar situations in real life.

This presentation will showcase a system that weaves assessment into a game environment and will include discussions of how it was tailored to different environments and for addressing social information processing issues like those faced by children on the Autism spectrum. Also included will describe preliminary clinical results gathered in early 2013 as this game is shared with both ASD and Typically Developing Children.

Games for a New Climate: An International Collaboration in Research and Design

Is play an effective vehicle for preparing for climate change? Can games be part of long-term strategies for better organizing volunteer-driven organizations? Do academic-driven research methods lead to field-ready tools? Over the last four years, Parsons The New School for Design’s PETLab has collaborated with the American Red Cross and the Red Cross/Red Crescent Climate Centre to explore these and other questions.

Games for a New Climate has produced games with ambitious goals: prepare communities at risk due to changes in the local climate; assist the Red Cross staff in training its volunteers; and help individuals and communities better forecast and plan for potential problems, including the implications of climate change on public health. John Sharp, PETLab’s co-director, will discuss the games the project has produced, the methodologies used for developing the games, and the successes and shortcomings of the project thus far.

New ideas for Pervasive Exergaming

Exergaming is a stalwart genre in commercial game circles now. Extensions into schools have become regular forays of companies often as adjuncts to P.E. class curriculums. Despite all the activity there remains a large gap between the capabilities and sales of exergames as a commercial category and their scaled and applicable uses in organizations such as schools, and even enterprises.

This session gathers two projects and a leading researcher together to explore new concepts in exergaming. Pervasive exergaming imagines a world where the distance between any one user and a beneficial exergaming experience is reduced to 0. There is no major equipment to be secured. Experiences are tied together across modalities and locations and the gamut of activities and presentations moves beyond just a fitness oriented dipiction.

Attendees to this session will get an overview of where exergaming stands today and what sorts of new trends may be signaling innovation and opportunities to reduce the barriers to exergaming reaching its potential. This review will then give way to presentations by two projects that are looking to break exergaming into new forms and platforms.

HealthTeacher is using purposely simple game concepts delivered over the Web to classrooms to create easily deployable movement games into schools that can be played outside distinct periods of P.E.

Fitness Interactive eXperience is creating a browser based experience that acts as a delivery platform of exergame experiences to end users across multiple population types to become a system that could stitch together many distinct forms of exergaming together.

What We’ve Learned From Casual Games and Where We’re Going With Defense Games

Featuring six years of data collection from ongoing studies on the effects of casual video games on depression, anxiety and cognition, this presentation provides an overview of research at East Carolina University’s Psychophysiology Lab that has been compiling evidence of the positive effects of casual video games on health.

Emphasis will be placed upon the usefulness of casual video games in ameliorating symptoms of physical and mental conditions as well as in improving overall cognitive function/performance. Data from several recently completed studies using physiological and biochemical markers will be presented.

The session will also discuss a new Department of Defense funded projects involving naturalistic games for assessment, intervention and evaluation using mobile platforms.

Attendees will learn about current neurological theories and research findings on the positive effects on stress, mood and cognition, hear a discussion about the practical applications for video games with positive health effects, and discuss the use of naturalistic games for assessment industry.

Virulent & Progenator X : Using Games to Explore the Science of Biology & Health

The University of Wisconsin’s Games, Learning, and Society Lab (GLS) has created and distributed several games that focus on explaining key biological concepts to the public-at-large. This session features demonstrations of those projects, how they came to be, and what was learned by creating and releasing them.

Two Board Games for Health : Monster Appetite & Aligning Forces 4 Quality

Increasingly we are seeing game designers move back and forth between paper and electronic forms and cross-pollinating ideas between the two modalities. While Games for Health focuses heavily on computer-game based projects this session looks at two recently developed board games designed to address issues in health & healthcare.

Monster Appetite addresses the obesity epidemic, one of America’s largest public health challenges, now growing in the rest of the world.

In light of efforts to combat the obesity epidemic, Monster Appetite (MA) is a
game that potentially remediates some aspects of the concern by promoting awareness of the content of food typically consumed by children.

The Aligning Forces For Quality game is a new game project focusing on how to help groups seeking to improve healthcare quality across many regions of the country. The project is a collaboration between Dartmouth College’s Tiltfactor Lab, Digitalmill, and The Robert Wood Johnson Foundations Aligning Forces for Quality National Program.

In each case presenters will discuss the design work involved in each game and how it is being rolled out to their target communities. Discussion about how the ideas might translate into computerized forms and whether such ideas provide useful advantages (or not) will also take place.

Frontline Implementation with Clinicians: Lessons from Zamzee

Zamzee is a research-proven Health Game that increases tweens’ physical activity. A six-month randomized clinical trial in 2012 by HopeLab Foundation showed that tweens using Zamzee were 59% more physically active then a control group.

Today pediatricians across the country use Zamzee Programs in primary care practices and weight management clinics to measure and motivate tween physical activity.

Learn how Zamzee developed programs to partner with healthcare providers and tackle the challenges of patient attrition, limited funding, over-scheduled doctors and sedentary behavior.

Finding a Revenue Stream in the Physical Therapy Gaming Business: Third Time’s a Charm

Physical therapy and related sensorimotor rehab games are often held up as one of the no-brainer business opportunities in the Games for Health field. Current rehabilitation protocols are often seen as repetitive and lacking in feedback or visual stimulation, resulting in low patient compliance. The drive to augment these activities through new technologies such as the Microsoft Kinect™, Sony Move, or Nintendo® Wii™ is clear to anyone who has looked at the many pilot projects built over the last several years.

Why then is there not a thriving commercial market for such games?

CSMi has been involved in the Physical Therapy and Athletic Training markets for many years and has recently begun building specific game-based product offerings. During this talk we’ll move beyond the topic of building better games and discuss developing sustainable business models for game-based therapy products.

The Sensorimotor Rehab and PT game market offers important lessons for developers looking at many different types of health & business opportunities with games. Come hear how one company has taken several runs and evolved its approach to turning game-based health interventions into new opportunities for patients, providers, and makers alike.

Designing Games for Chronic Disease Management : What we’ve learned

Helping a patient with chronic disease issues is one of the biggest challenges facing healthcare today. Roughly 50% of patients are failing to properly manage their health care, and lifestyle compliance hovers below 30%. Where are the magic levers of adherence and self efficacy that can drive change of often daily activities? Finding these levers is necessary if we are to reverse skyrocketing healthcare costs related to chronic disease.

Ayogo has learned that the psychology of games and play can be employed specifically to address the challenge of chronic disease management. To date they’ve prototyped or developed eleven games and applications that support patients with chronic disease.

This talk is designed to share the do’s and don’ts compiled while designing projects for leading health, pharma, and patient-related organizations. Drawing from the progression of Ayogo efforts like Healthseeker, attendees will gain the insight that often can’t be shared until you’ve been through the trials, errors, fires, and successes of multiple projects.

Revisioning Re-Mission

In 2013 HopeLab is releasing Re-Mission 2, the follow-up to the groundbreaking 2006 video game for young people fighting cancer. Learn how brain science, an unconventional development model and candid feedback from young cancer patients led to this next-generation health game.

Playforward: A Post-Mortem Panel of Designers, Developers & Researchers

PlayForward: Elm City Stories is an iPad-based game designed to help youth at-risk for HIV and STD infections.  The game was produced over the course of a 18 month period and is now completed and in the course of a randomize clinical trial with after-school youth in New Haven, CT.

The game is designed to integrate risk reduction skills with social learning narratives with the hope that the acqusition of skills, practicing of behaviors, and exposure to important narratives can help youth better negotiate risky situations related to early sexual activity.  Such risks can include early drug and alcohol use, poor STD knowledge and preparedness, blind risk taking, and more.

PlayForward’s design process was extremely rigorous and involved multiple designers, developers, and researchers working together as a team to produce a game that has over 1000 individual pieces of content organized across four mini-game sections, a large-scale narrative structure, and an aspirational avatar model designed to improve self-esteem and longitudinal life orientation.

During this session members of the PlayForward design, research, and development team will gather for a frank and open discussion of the game’s development, covering the beginning, middle, and completion focusing on both the high-points, low-points, and still active wishlists that all games have when completed.

During the post-mortem conversation hundreds of slides will cycle behind the team providing a glimpse into some of the game’s early artwork tests, content trials, and even some of the best emails, and memo highlights that will be taken from an trove of over 1000+ pages of content the team is currently cataloguing for future archiving.

Attendees will see a major game for health effort laid bare, learn tips and tricks that only get learned from the crucible of actual development.  You will have a chance to get a sense of the creativity and sacrifices needed to build a health behavior game from scratch that comprises over 12 hours of gameplay built on a tight budget.

“Pocket Ritual” – Developing A Phone App For Self-Exploration Based On The Hero’s Journey

“Self-directed play can get us in touch with our inner truth. If we follow our internal play-compass, it points the way to an authentic life, or what Joseph Campbell calls “bliss”. Free play, however, does not come easily to adults. If one is out-of-touch with oneself, one does not know where to start. In games, play is guided by rules. But usually games are about a specific, pre-defined idea.

This presentation focuses on the design of “Pocket Ritual”, a windows phone app for self-exploration, which addresses this issue. “Pocket Ritual” is a ludic framework that leverages the potential of free play for self-discovery, while providing a structure to guide it. At its center are 12 card categories, corresponding to the 12 steps of the hero’s journey. Each morning, the app randomly suggests cards within these 12 categories for players to build a hand and play throughout the day. Cards contain evocative questions for contemplation that refer to a stage on the journey. E.g. a card that belongs to the “mentor” stage might ask about supportive / admirable qualities in people (dead or alive) that you would like to be your mentors. Players can decide to accept or skip cards. Playing a card is accompanied by uploading a picture and adjective that represent the player’s emotional associations with the card. This process constructs the “Journey Landscape”. Each card category has a corresponding landscape tile (e.g. “ordinary world”; “threshold”; “inmost cave”). Playing cards transforms their associated landscape tiles, creating unique journeys that further invite reflection: if the pictures and adjectives associated with the “Threshold” are fearful or hesitant, this will be reflected in the audio-visual representation of the “Threshold” part of the journey.

The goal of this presentation on “Pocket Ritual” is to provide a further example of, and invite a dialogue about how games and ludic applications can promote emotional health and personal development, as well as to inspire more design work in that direction. The talk will give concrete examples of how research on play, creative recovery, authentic living and positive psychology informed the design, and reflect on the issues revolving around structured vs. free play to leverage play’s potential for personal growth.

[Read more...]

Our GDC Booth Sensor Game Challenge Entrants & Winners

During GDC we got 14 total entries for our sensor game design challenge. We’ve typed up abbreviated versions of all the submissions here:

  • Dynamically mixed interactive music rewards exercise with more exciting music
  • Translate letters into numbers for example like b=1, o=3, l=7, etc. Everyday a word is released that then creates a target step count goal. First one to make that step count wins.
  • In “Trailblazer” players start by following walking/running paths in their area. However, to create new points they have to accumulate a number of completed paths. Then when they do they can create new paths for others and get points for anyone who chooses to walk their path. You next move on to being a leader which gives you the right to take pictures and tweet followers. 100 point leaders allows additional social powers. Points reset periodically to re-motivate the community.
  • An RPG game where moving between areas requires physical movement in the real-world.
  • A simple challenge dare system between individual players where everyone can challenge others to hit various step counts.
  • GPS chaser game where there are runners and chasers. The goal is to catch the runners by closing their lead. Both runners and chasers are real people. Points are awarded for persistance and capture.
  • In “soar” your step count is linked to a flying pet. As you increase steps you can use that to reveal more items, decorations, and power ups.
  • Data used to grow a digital pet. Highly dynamics, it’s body reflects your own health.
  • Stress relief with games that use pulse control to help encourage release of stress through relaxation.
  • Sensors in toys (balls, etc.) for small children, physical therapy.
  • In “calorie frenzy” you compete against your friends, to see who can burn the most calories in a week.
  • Have a family competition rewards received at holidays. Have the competition linked to family plans.
  • Use multiple sensor bracelets to sense precise movements that can correspond to their avatar’s movement in games.
  • In Zombie Dancer, you don’t run from zombies, join them and dance. Wearing your fitness band, earn energy when you dance with your favorite videos. Use the energy to build an “inokulator” that can infect other people and grow your own zombie mob.

Our winners in order are:

Trailblazer
We liked their basic approach to “leveling” up from following other paths, to making your own. We especially liked how you are encouraged to determine great paths by benefiting from others who follow them.

Word Translater
The idea of creating a game where the numerical emphasis of steps, and calories, are translated into word values is simple. Taking this idea further could open up some simple but interesting ideas for sensor-based word games.

Zombie Dancer
This online entry focuses on dancing activity which is something that can be easily done indoors without any exercise equipment. Mixes with music well, and is a funny inverse take on the successful Zombies, Run! franchise from Six Apart.

We will contact each winner this week. The first winner gets the first choice of sensor (Nike Fuel, Jawbone Up!, or FitBit) and the second gets the next choice, and third place get what remains. Each winner will receive their sensors by mail.

Thanks to everyone who participated, and thanks to everyone who came by our booth at Game Developers Conference, this week in San Francisco.

Games for Health GDC Booth Challenge

Today through Friday The Games for Health Project is at the Game Developers Conference in San Francisco.

You can find us on the expo floor in booth #143.

One part of our booth activity is a simple dev challenge which you can participate in at GDC and online right here on our blog!

Three winners will be chosen.  Each will have a chance to win one of three pedometer sensors (Nike Fuel, FitBit, and JawBone Up!).

Activity monitoring sensors like Nike Fuel, Jawbone Up!, and Fitbit are becoming popular consumer items.  They allow tracking of steps/physical activity all day.

Users often check their activity 1-2 times a day by plugging the sensors into a mobile device like a tablet or smartphone.  Some newer systems use BlueTooth LE to maintain a wireless connection.

Your challenge is to share a short innovative idea for a game that uses these types of wearable sensors.  Your game idea can be anything but it should accomplish the following:

  • Motivate people to wear & enjoy these sensors as a daily habit
  • Get players wearing sensors increasing activity outside or inside
  • Show activity sensors can be about more then a bar chart app

For GDC attendees we’ll take your ideas down right at our booth.

For our online visitors post your ideas here on our blog.  Please post your ideas by 2pm Pacific, Friday, March 29, 2013.

A few important details you acknowledge when posting your idea… 

1. Your idea will end up publicly available by The Games for Health Project and its affiliated partners/sponsors.  Your idea will be in the public domain.  As such you acknowledge no exclusive claim to the idea should someone other then you act on it commercially or otherwise.

2. To the best of your knowledge please post what you believe is an original idea.

3. A judging of the contest will be subjective and 3 winners will be chose.  Winners will be the  opinion of the staff of The Games for Health Project.  There is no specific criteria for judging,  Just impress us with your great ideas and creativity and you might win!

4. In the event we can’t make up our mind we will flip coins to determine winners.

Winners will be announced on Friday March 29, 2013 at 4pm Pacific via our Twitter account.  Follow @gamesforhealth to be the first to know.

A Spark for Games to Stop Teen Dating Violence

Jennifer Ann’s Group

Earlier this year it was announced that for work done by Games for Health Project co-founder, Ben Sawyer, in serious games and games for health that he will be a SxSW Dewey Award Winner. The award is given to 10 people each year by SxSW Interactive as a memory to one of the original organizers of the event, Dewey Winburne. It is used to honor people who have used technology to try and improve the lives of others.

As part of the award which he will receive on Sunday March 10 in Austin SxSW is donating $1000.00 to the charity of his choice. The decision is to donate the funds to Jennifer Ann’s Group.

Jennifer Ann’s Group holds contests to inspire people to build games to help raise awareness and combat teenage dating violence. It is a one man show at Jennifer Ann’s Group. Jennifer’s amazing father is Drew Crecente, better known in some gaming circles as the brother of well-known game journalist Brian Crecente who was editor of Kotaku and is now at Polygon. Through the Crecente’s love of vidoegames came the inspiration to use that media form and other advocacy to create a living memorial to Jennifer Ann Crecente.

In less then three years the challenge has generated 2 dozen+ games built and some have made it into app stores, and been posted online to play.

This year Jennifer Ann’s Group is launching the contest again and our goal was to use this award from SxSW to give it and the organization a boost.

We decided to use the original $1,000 award a spark, a starting off point to help raise money to sponsor the prize this year and help with operations. As such, Games for Health Project is going to match the donation. We also reached out to some of our friends and we’re happy to report that in the last 24 hours we raised an additional $3,000 in matches from Schell Games, Mary-Ann Liebert Publishing, and Child’s Play Charity.

As of this morning we’re proud to say that $5,000 is going to Jennifer Ann’s Group to support the 2013 contest!

Now here’s where you come in…

Today, February 15, 2013 is the 7th anniversary of Jennifer Ann’s death. February is National Teen Dating Violence Awareness Month.

Today, as we announce this effort, we’re calling on all who follow us, who attend our events, who just care about the idea of games for health to help take this to the next level. Help Jennifer Ann’s Group and Drew Crecente prevent teen dating violence with any one or more of these three actions:

1. Build a game and enter the contest for 2013
2. Spread the word about this year’s contest. Entries can be submitted by anyone around the world 13 or older.
3. Consider making a donation to help up the prize amount and support operations. If you do let us know and we’ll track all the extra donations and report them here.

Games for Health was originally started with a few thousand dollars of funds that remained from one of the earliest serious games grants made. Today we are presenting a similar amount to Jennifer Ann’s Group sparked by an award recognizing that early work. It’s people like Drew Crecente, and innovators found in contests like this that inspire us every day.

Aligning Forces for Quality (AF4Q) $200,000 Games to Generate Data Challenge

Developer Challenge

Our friends at Health 2.0 with support from The Robert Wood Johnson Foundation’s Aligning Forces for Quality (AF4Q) recently announced the $200,000 Games to Generate Data Challenge – a competition among technology developers to create game applications that generate useful health care quality data to improve health and health care.

Games for Health is helping support the challenge by spreading the word, helping with judging entries, and informing the design of the contest.

We encourage everyone in our community and the game development community to consider entering the competition.

What makes this challenge unique are two interesting items:

  1. The first level of entry requires no more then a great idea, explained in a simple document. You may submit your concept in PDF format, of no more than 8 pages describing the submission. The document should include a software description, a data generation description, and a community deployment approach.
  2. The Challenge focuses on generating data not just building a game on top of data. This is unique, and offers lots of interesting opportunities. How can you build a game that turns your players into data generators and gatherers? Would you just measure their own decisions? Is it a crowdsource game? The creative opportunities are wide open. In addition, don’t just think of data as numbers on a spreadsheet. Data could include places in the world, photos, Web sites, or data from sensors like pedometers just to name a few.

In this new Game Challenge, competing developers will build upon data from RWJF’s Aligning Forces initiative, County Health Rankings & Roadmaps program, and other databases to create game applications that engage patients and health providers in generating new quality data.

The Game Challenge requires participating developers to provide a means for the data generated to be directed toward health care improvement. In playing the developed game applications, participants will be competing or collaborating to improve personal health while simultaneously contributing to the overarching goal of maximizing their community’s health.

The Aligning Forces Game Challenge will be conducted in two phases. Phase one is an open ideation phase for interested developer teams to submit application concepts. In phase two, the top five developer teams from phase one will build upon their initial proposals and create working game applications. The developer of the winning game app will receive $100,000. The second place winner will receive $50,000, and the third place winner will be awarded $25,000.

Winners will be announced in September 2013 and the first place winner will present at the annual Fall Health 2.0 Conference later that month. Developers can learn more and register for the challenge at http://www.health2con.com/devchallenge/?p=12074.

The deadline for entry submission for phase one is February 22, 2013.

Zamzee’s New Research

Our friends over at HopeLab are cooking up their next project – particularly with their Zamzee product. For those of you unaware, Zamzee is basically a small device (which integrates into a gamified website) that kids can carry around to measure their physical activity levels and get rewards for it.

Think of it as: digital pedometer + game mechanics + online rewards shop.

With the issue of childhood obesity and declining physical activity among young people continuing to be an important issue, tools and technologies have emerged over the past few years to provide solutions. As with anything new/innovative, the question of effectiveness quickly comes to the surface – especially in the burgeoning health gaming landscape. Well, the Zamzee team aims to shed light on how they are making a difference.

Yesterday, Zamzee released the result of a study they conducted over six months which sampled 448 middle school aged youth from urban to rural environments across the country. 50% of the participants used the Zamzee tool and its accompanying website database, which allows kids to view their activity levels, earn points for movement, achieve goals, and select rewards – all helping to motivate them to increased activity. The other half of participants in the control group received the  Zamzee activity meter but had no access to the motivational website.

The kids using the Zamzee activity meter and the website showed a 59% increase in moderate-to-vigorous physical activity (MVPA). Other results included a 102% increase in MVPA demonstrated with girls. Participants who consistently used Zamzee also showed improved blood sugar control (HbA1c), a risk factor for type 2 diabetes.

In a world where too much technology is being blamed for the increase in sedentary lifestyles for youth, HopeLab and Zamzee aim to show that it can be helpful in reversing some of these adverse trends. “These results also show that Zamzee can increase physical activity enough to improve some of the key biological processes that underlie the long-term disease risks associated with a sedentary lifestyle”, says Steve Cole, Ph.D., Vice President of Research and Development at HopeLab and Professor of Medicine at the University of California, Los Angeles

“As more and more people discover Zamzee, we consistently hear from kids and families that it’s a fun, engaging way to make physical activity a regular part of their daily lives,” said Lance Henderson, CEO of Zamzee. “These new data show that Zamzee is also an effective way to improve health, which is inspiring to us and our partners as we work to put Zamzee into the hands of kids and families across the U.S.”

Games for Health Europe 2012


November 5th & 6th 2012, Amsterdam

Games for Health Europe 2012 is the second annual conference that will make the gamers work hard for their HP and the doctors to gain some extra XP! The conference’s aim is bringing together medical professionals, game designers, business executive, angels, visionaries and dreamers under one roof. The event is the official sister organization of Boston’s Games for Health conference, which celebrated it’s 8th anniversary this year.

For more on the conference visit http://www.gamesforhealtheurope.org

To register directly visit: http://www.gamesforhealtheurope.org/registration

This year’s focus is on emerging new technologies, especially the proliferation of mobile devices and gamification methodologies. Among the first confirmed keynotes speakers you will find:

- Bill Crounse, MD, Senior Director, Worldwide Health Microsoft Corporation
- Martin De Ronde, Vanguard Games, Co-Founder Guerrilla Games (Killzone)
- Ben Sawyer, Co-Founder of the Serious Games initiative and Games for Health Boston.

Future of Health Award: Win €200,000 in 5 minutes
Develop your own dream health game simply by convincing a jury with a 5-minute elevator pitch. We are proudly bringing back our game-changing, gamer-friendly, health-game promoting – well – game. Together with leading insurer CZ and TEDxMaastricht, we will grant you the ability to heal the world playfully – if your idea is good enough. Read more!

Limited Health Games Workshop hosted by Ben Sawyer
This year we’re offering something special for the practically minded among you: Game designer Ben Sawyer (whose name is practically synonymous with serious games) will host a small pre-conference workshop on recent developments in the serious and health game development world. Space is limited and priority will be given to early conference registrants.

The Games for Health Project is organizing sessions and roundtable discussions focused on our “Health Games for Everyone” effort which is focused on buttressing the creation of games for health products and categories that can be played by anyone regardless of their underlying health condition and result in improved health for individuals and those around them.

 

What’s Your Game Prescription?

<A HREF=”http://game-rx.gamesforhealth.org&#8221; target=”_blank”><IMG SRC=”http://game-rx.gamesforhealth.org/images/rx.gif&#8221; border=0></A>

In 2009, the current Chief Creative Officer of Electronic Arts <A href=”http://www.interactive.org/about/rich_hilleman.asp&#8221; target=”_blank”>Rich Hilleman</A> was asked, “What game are you most jealous of?”

His answer?

“Brain Age. I would like to be in a business where my game is prescribed by doctors – like Bayer Aspirin was to my dad after his stroke. This is how you impact the world (and the bank account).”

<A HREF=”http://www.interactive.org/news/ten_questions_with_the_academy_rich_hilleman.asp&#8221; target=”_blank”>See Citation Link</A>

That answer has stuck with me for some time. Having a health care provider instruct their patients to play video games to improve their health would be a sign that games have arrived.

A prescription is much more than just an endorsement. It’s the assessment of a need and the placement of a solution in a situated context relevant to the target of the prescription. It’s about why to play them, when to play them, dosage levels, and more. Prescribing a video game isn’t just “go play some DDR.” It’s more like, “DDR three times a week on level 3, for 30 minutes a time, for 20 weeks, to help improve bone density.”

Today we want to pursue a thought exercise inspired by Mr. Hilleman’s 2009 interview. We call this “<a href=”http://game-rx.gamesforhealth.org&#8221; title=”What’s Your Game Prescription?”>What’s Your Game Prescription?</a>” It’s your chance to envision a moment in the future, when some health professional writes you or someone you care for a prescription to play a video game to improve a specific component of your health.

Many of us aspire towards a day when health professionals are at ease to integrate games into their everyday recommendations. By thinking about that ideal future now and thinking backwards from it, we are provided with the ability to better identify the right paths, the best targets, and the important work that’s needed to make your game prescription a reality.

<A HREF=”http://game-rx.gamesforhealth.org”>So join us in this effort, share your thoughts and help envision this future.</A>

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